Autonomy Interwoven Social Media Analysis
Submitted by vk on Wed, 24/06/2009 - 12:39
Autonomy Interwoven has introduced Social Media Analysis, a new offering said to allow businesses to convert the dynamic conversations taking place on social networks into actionable business opportunities. Autonomy Interwoven's Web content management solution employs Autonomy's Intelligent Data Operating Layer (IDOL) to exploit the full value of social media. Autonomy says Social Media Analysis automatically listens to social media content, analyzes the dialogue to understand sentiment and enables marketers to instantly act on the insights to protect their brand and drive revenue growth. Via KMWorld
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